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Virtual Nations is an Internet only marketing company that
specialises in the sale of products that have a unique "national" flavour.
Through its sites with the "Shop-in" brand Virtual Nations will enable
Customers throughout the world to purchase products from the home country or
from countries which they a particular interest in.
Virtual Nations will launch its initial web presence in
February 2003 with "Shop-in" sites for Scotland, Belgium and Holland.
Following this then further sites will be launch over the next 3 years to
give Virtual Nations a "Shop-in" brand covering 18 European countries. In
parallel with this British and European portal sites will be developed
giving the "Shop-in" brand a major web presence.
The "Shop-in" brand will become synonomous with provision of
quality unique nationally identifiable products. Virtual Nations will
support this with expert Customer Service.
Virtual Nations is always pleased to hear from small
manufacturers and retailers who are able to provide such products. Where the
product range offered matches that of the specific "Shop-in" site then
Virtual Nations will seek to form partnerships with retailers and
manufacturers so that they can become suppliers to our Customers.
How does a Partnership work?
The expertise of Virtual Nations is in the design and
promotion of web based e-commerce services and Customer Service. It is in
this area that we focus our activities.
Once you decide to become a Partner then you provide us with
details of the products that will be added to the shops. There are a number
of criteria that must be satisfied for products to be suitable for
inclusion. These criteria include suitability for dispatch by post and
suitability for purpose, for example. Products will be added to a shop
within the relevant "Shop-in" site.
When visitors to the site make the purchase decision Virtual
Nations systems will take the order on-line, clear the payment
electronically and deliver a payment verified order to our clearing system.
Details of the order will then be processed and sent to the Partner whose
product has been ordered, who will then dispatch the orders directly to the
Customer. The Partner will have defined a "dispatched within" period when
the products were added to the site as this may vary depending upon the size
of the business. Virtual Nations will deal directly with the Customer
regarding support matters that may arise from the sale.
Having dispatched the goods to the Customer then the Partner
will add the goods to an invoice destined for Virtual Nations. Each Partner
will invoice Virtual Nations every month and payment will be made by Virtual
Nations within 10 days.
Inherent within the Partnership Agreement the Partner agrees
to abide by the Privacy and Returns policies that Virtual Nations have in
place. Neither of these are onerous and are imposed not only as a legal
requirement but also as a basis for good Customer Relationship Management.
From time to time Virtual Nations will ask Partners to
participate in promotions. For example we may wish to combine products from
a number of complimentary suppliers into a new promotional product. This,
coupled with special promotions and offers to Customers will further
stimulate the level of business a Partner will receive.
An important part of establishing products on the "Shop-in"
sites will be the pricing strategy. Obviously, Virtual Nations will include
an additional margin to the products supplied by a Partner to form the
Customer price and this price will need to be realistic. The cost to Virtual
Nations of the products supplied will be agreed at the time of inclusion and
this should reflect the economies of scale resulting from the Partnership.
Pricing may be varied by the Partner, as dictated by supplies.
Becoming a Partner
A partnership with Virtual Nations will provide you with
additional outlets and a huge Customer base for your products. A partnership
is simple to establish and administer. Once a partnership exists it will
continue until the Supplier or Virtual Nations wishes to terminate the
arrangement.
To become a partner with Virtual Nations there a a few short
steps to follow.
1. Virtual Nations will provide you with a Supplier
agreement form. This form provides both parties with contact details and
acceptance of the terms and conditions applicable to the agreement. Terms
and conditions are attached to this document.
2. Provide details of the specific products that will be
promoted by Virtual Nations. Details such as descriptions and pricing
information are included.
3. Having completed the forms then return them to Virtual
Nations.
4. Wait for the first order’s to arrive.
Benefits to Partners
The benefits to partners can be widespread and have a major
impact on their business. Here are the primary benefits a Partner can gain.
· Working with Virtual Nations will open new retail channels
to the Partner.
· The Partner will gain global exposure with absolutely no cost outlay.
· Orders from Virtual Nations will come to a Partner without any effort or
selling on their part.
· The Partner does not have to worry about on-line payments, security or
fraud.
· Increased sales will allow Partners to negotiate better deals from their
suppliers, reducing costs.
· Promotional activities will further stimulate new business
· Inclusion in promotional schemes will lead to links with other
complementary retail organisations.
· As a Partner within Virtual
Nations the Customer perception will be of a much larger outlet attracting
a new and varied Customer base.
Retail projections
The price and popularity of individual products will have a
large variation. Some of the products on the "Shop-in" sites will be very
popular while others will be less attractive to Customers or be required by
a more specialised audience. For this reason projections on individual
products are difficult to define specifically.
Having said that based on the business projections and other
widely publicised statistics approximate values can be defined. Virtual
Nations estimate that the most popular products will have revenue of between
£1000 and £2000 in the remainder of 2003. This will rise to between £2200
and £4500 during 2004.
A Partner with 10 products on a Virtual Nations site will no
doubt have some popular and not so popular products within this portfolio.
Based on this assumption our revenue estimate for a 10 product supplier will
be in the order of £6000 for the year 2003 and £12000 for the year 2004.
Beyond 2004 these figures will continue to rise at the same rate for several
years before reaching a plateau. These are mid-range not topend estimates.
Based on an initial outlay of £0 (zero) the this represents an excellent
return for Partners.
These figures can not be guaranteed but Virtual Nations will
work with each partner to maximise product exposure, develop product
pairings and offer special deals to Customers to maximise this revenue.
Virtual Nations People
The Virtual Nations concept is the brainchild of Bob Duncan
who has been refining the principle over the last year. Bob has recently
been joined by Alistair Ferguson who will be developing the concept to a
working business with Bob.
Bob and Alistair both have a number of Internet and
e-commerce business developments on their CV’s and both have extensive
experience of International business development particularly in the
European arena.
The complementary experience and skill that this team has is
able to deliver many years of Internet development experience to Virtual
Nations.
Working with Bob and Alistair are web developers, marketing
experts and administrative staff who make up the Virtual Nations team.
Frequent questions
There are a number of frequently asked questions that
potential partners are asked. Here are the answers.
What if I want to terminate my agreement?
No problem. You can terminate your agreement to supply at
any time by giving 10 days notice. This notice period allows us to clear
outstanding orders and remove products from the sites.
What if want to add or remove a product from my offering?
Again with 10 days notice this can be done at any time.
Product additions will be subject to Virtual Nations approval, as with all
products.
What if product cost to me increase can I vary prices?
Price variations can be implemented at any time on 10 days
notice. Where prices are increased Virtual Nations may consider the cost to
the Customer is becoming too high and may remove the product from the site.
How do I deal with returns?
Returns will come from 2 sources. Consumer legislation
allows on-line shoppers to change their mind within 7 days of receipt and
return goods subject to goods and packaging being intact. Under these
circumstances Virtual Nations will refund the supplier and Customer for cost
of carriage.
The Customer may also return goods that are faulty or not
fit for purpose and request a replacement or refund. Under these
circumstances the supplier will be responsible for additional carriage
costs. In both cases Virtual Nations will refund the cost of goods to the
supplier.
What if ordered items are out of stock?
If an order is taken for items out of stock then we will
refer back to Customer. They will be given the option to back-order based a
new despatch time or to cancel the order.
Will I need to keep you advised of stock levels?
No. Any orders for out of stock will be treated above. Stock
levels can vary so dramatically that this exercise would be restrictive.
Will I have exclusive supply rights to your site?
It is not our intention to have product duplication on the
sites. Products of a similar nature may be sourced from different suppliers
but the same product will not be taken from a number of suppliers. It is
possible that another supplier may offer us the same product at a better
price. In this case we would advise you of the situation and give you the
option of reducing the price or removing products from the site.
I already have a web-site.
You may already have a web-site and may even be offering
on-line ordering. You are probably the ideal partner for Virtual Nations.
You will be aware of the benefits the Internet can bring and how it can
benefit your business. There is no reason you can not continue this and work
with Virtual Nations. The routes that Customer will take to the individual
sites will be different and can only help to generate even more business for
you.
I have no knowledge of the Internet.
No problem. The Internet is our expertise. We will take care
of the mechanics and technicalities of the Internet to leave you to
concentrate on running your business. Understanding and use of the Internet
is not essential or necessary for you.
OK. This sounds fine but its not for me.
That’s fine and thanks for reading this information. Our
offer to you is simply to give you new methods of reaching Customers at zero
cost. If that’s not for you then all we can do is wish you and your business
well for the future. |